Graphic Designer at
Little Caesars
Being a designer on the creative marketing team at Little Caesars offered an opportunity to contribute to a well-established brand and work on a variety of design projects. It allowed me to utilize my creative skills to help drive the company's marketing efforts and create visually captivating materials for a wide audience. I played a pivotal role in evolving the brand's visual identity through designing logos, store graphics, packaging and digital assets for our national campaigns. Surrounded by a team of talented designers I was able to learn, get inspired, and gain valuable experience growing into the designer I am today.
Little Caesars launched a national campaign with Call of Duty and Mountain Dew. I was tasked with creating the pizza box and crew communications kit for the campaign. While concepting for the pizza box design I had to find the connection between the brands. Call of Duty is a first-person shooter video game while Little Caesars is a family friendly pizza company. It was important to make sure the Little Caesars brand and identity was in the forefront of the design while keeping the concept family friendly by staying away from the “shooting” and “killing” aspects of Call of Duty. My design, which ended up being produced at every Little Caesars store across the country highlighted the Little Caesar character excited to play the video game. This was the first time ever Little Caesars experimented with a non-traditional solid orange box. The pizza camo background was a fun way to tie the brands together.
Call of Duty Campaign
4-Quarter Calzony Campaign
As the pizza sponsor of the NFL, Little Caesars is launching the 4-Quarter Calzony limited time offer product to target our tailgaters and football fanatics. Along with other designers, I was tasked with conceptualizing and designing a full-service campaign which features print and digital assets to launch our exciting new limited time offer. While developing my ideas I had to visually present the 4-Quarter Calzony in a space that would resonate with our football fans and tailgating customers. While staying within the brand guidelines, I was able to create many different designs that featured different areas of football. The giant window cling that would be showcased on the store front window highlighted the Caesar two-color toned field, our flyers highlighted each quarter of the Calzony as an x’s and o’s play design, and we were able to showcase Caesar running on grass on our digital assets. As a huge football fan, it was fun to come up with these different playful scenarios to promote our product to our football fan customers.
Print Graphics
I’ve worked on many different areas of print advertising. From concepting for National Campaigns to seeing it through to the print production processes, I’ve been able to design various store graphics, flyers, and billboards. While collaborating with copywriters and other designers I’ve been able to create visually striking persuasive designs that showcase my expertise in typography, layout spacing and effectively conveying the Little Caesars brand and its products. Below, features store window graphics that have been successfully chosen for our LTO and national campaigns, flyers and a Little Caesars billboard at Comerica Park.
NFL Packaging
Concepting for an NFL themed pizza box was a fun and engaging way to capture the spirit of the game while promoting the Little Caesars brand. For two NFL seasons I’ve been fortunate enough to have my concepts chosen to be produced, while also having designs making the final round of design reviews. The key to concepting for an NFL themed pizza box is to ensure that both the NFL and Little Caesars branding is prominently displayed on the box.
While concepting for the NFL themed box it was fun to illustrate Caesar in different poses. The “flexed arm Caesar pose” box design was chosen to be the official pizza box of Mexico. During the 2023 NFL season all Little Caesar stores in Mexico will produce this box. The idea behind this concept was to find a fun collaboration between the playful Caesar character and the hard-nosed tough persona of the NFL.
The other two NFL themed boxes below were also fun to work on, but ultimately weren’t produced. The “gameface” box was created to be the first pizza box to introduce Little Caesars as the official pizza sponsor of the NFL. My idea was to draw excitement to this new partnership and to announce to our customers to “put their gameface on” we’re the new official pizza sponsor. I was able to tie our Caesar character to football with the headline as well has illustrating eye black on the character. The “two color field” concept was another design I was excited about. The idea was created to be produced during the NFL midseason as pizza box “refresh”. I wanted illustrate Caesar in the popular throwing motion of the quarterback while also showcasing a fun two-color field background. This would have been something different than the solid orange boxes Little Caesars normally produces.
Email Marketing Graphics
Designing email marketing graphics are crucial in creating effective email campaigns that stand out in a crowded inbox. A well-designed email graphic can capture the reader's attention, communicate the key message of the email, and ultimately drive customers to buy our pizzas. With these email graphics I was able to establish the personality and tone of the Little Caesars brand. Need dinner plans?
Social Media Graphics
Social media graphics are essential for brands to create a strong online presence and connect with their audience. With the increasing use of social media platforms for marketing, brands need high-quality and visually appealing graphics to grab the attention of users, increase engagement, and create brand awareness. For our Slices-N-Stix national campaign I concepted and directed our Remix the Stix social media ad, where Caesar joyfully mixing some tapes while showing us our classic, and new bacon and jalapeno Slices-N-Stix products. Check out Caesar’s new mix.
Merchandise
Designing merchandise for Little Caesars was such a fun experience. My goal was to create a fun and memorable experience for customers while promoting brand loyalty. A clothing line could be used as a marketing tool for the brand, generating additional revenue and creating a unique way for customers to show their love for Little Caesars.
The “Hot Pizza Summer” clothing line was something I came up with to engage with our customers. By hopping on a social media trend, our goal was to create fun clothing our customers can feel confident wearing.
A fan favorite product sent social media in a frenzy when we re-released our Pretzel Crust Product. To go along with our Pretzel Crust campaign, we wanted to create t-shirts for our pretzel crust loving fans. My goal with these t-shirt designs was to create a community for our pretzel crust fanbase. Everyone can be a part of the fan club!
I was tasked with creating the logo for our 2023 business conference. The Little Caesars business conference is held once a year for all our corporate colleagues and our franchisees to get together, recap, and discuss the business plan for the upcoming year. The theme of the conference was “moment of Truth”. While concepting for the logo I had to make sure the design captured the essence of the conference, raise excitement, and make sure the logo was versatile enough to be used on various print and digital materials.
Moment of Truth Logo
LC Clothing Line
My goal for the Little Caesars streetwear clothing line was to fuse the iconic and beloved fast-food brand with the latest fashion culture, capitalizing on the brand's nostalgic and recognizable imagery. By crafting a unique collection of stylish apparel, I aimed to bridge the gap between food enthusiasts and streetwear aficionados, offering fans a way to proudly display their passion for Little Caesars in a trendy and fashionable manner while also sparking conversations and nostalgia. This unconventional fusion of fast food and fashion not only serves as a creative marketing tool but also showcases the brand's ability to adapt and connect with diverse consumer interests, ultimately extending its reach and fostering a strong sense of community among Little Caesars enthusiasts.
